Healthcare Industry Overview Grid Essay Example | Topics and Well Written Essays - 500 words

Healthcare Industry Overview Grid - Essay Example If it looks as if there is a market big enough to make a profitable product, the product is unique in the market and the product can be protected (via patenting or some other means) then businesses are commonly encouraged to dive into the expensive product development phase. Pharmaceutical/ Drug Industry is mainly responsible for developing, producing and marketing drugs that have been approved by the health authorities or governing agencies McGuire et.al, 2007) These drugs are mainly intended for medicinal purposes. Pharmaceutical companies can sell generic or branded medications. However, distribution and selling of such medicines are subject to variety of laws since there are issues regarding patenting, testing and marketing of drugs. The government is very strict in monitoring the pharmaceutical industry since the health of the general public is at stake. Health care personnel can be employed by pharmaceutical companies as medical technologists, chemists, or researchers. Usually, medical and sales representatives are also needed by this industry. Biotechnology researchers are in demand in this industry as well as laboratory assistants. Health Information Systems falls under the category of Health Informatics. It is a multi-disciplinary approach wherein computer science is integrated in health care services. A good health information system integrates â€Å"administrative files, enrollment files, clinical information, surveys and other data† (McGlynn,1998). Companies that offer Health Information Systems provide software services as well as database systems that can help health professionals make accurate decisions about patients. Some of the services provided by HIS are Health Information Management, dictation and transcription, document management and imaging, case management, revenue cycle management, and performance improvement. Health Information Systems

Case Study Analysis - Tiffanies Example | Topics and Well Written Essays - 750 words

Analysis - Tiffanies - Case Study Example The sale of â€Å"fine† jewelry accounts for only a small percentage of the overall sales and profitability for the firm; however, it continues to represent a lion’s share of the overall investment, research and development, and product space that such items receive within the Tiffany branded stores. Tiffany’s is seen by consumer markets as representing on extremely expensive pieces of fine jewelry; this somewhat reduces the degree and extent to which it can hope to engage consumers within other markets. Solution a: Activate an aggressive marketing campaign that alerts consumers that Tiffany’s provides for the needs of a diverse group of consumers; not only those that are within the highest socio-economic category. Solution b: Begin slowly phasing less expensive products into the product mix and hope that the consumer base will respond positively by means of gradual osmosis; continuing to utilize the 18 month product cycle previously defined. Solution a: Promote a strategy that engages consumer awareness that Tiffany’s physical location only represents a portion of what the firm has to offer and that online shopping as a manner by which everyone else that does not live in close proximity can enjoy their products. Solution b: Begin to alter the brand marketing approach so that Tiffany’s will not only be marketed within certain select forums. This will encourage a re-integration of understanding in terms of what the firm represents and how. Solution b: Discontinue existing and outdated marketing approaches that have placed a disproportional focus on word of mouth and status advertising; as these are outdated and insufficient to reach emerging markets. Solution a: Whereas almost all other luxury brands have engaged with the Chinese market thoroughly, Tiffany’s only represents 10 stores in this nation of over 1 billion people – indicating a situation in which potential for profitability and market space within China