Sony And Marketing Essays - Marketing, Sony, Societal Marketing

Sony And Marketing Essays - Marketing, Sony, Societal Marketing Sony and Marketing WHAT MARKETING IS: The primary concern or objective of marketing is to identify and satisfy, or exceed the changing needs of customers. In view of this broad concern of marketing, it can be seen that the concept of marketing encapsulates many activities in a business. Marketing, in fact, refers to any activity undertaken by a firm that has been designed to plan, price, promote and distribute ideas, goods and services to target markets. These marketing activities were executed in order to create exchange, that is sales, that will result in the achievement of the proprietors' individual goals and the firm's goals, both in the short-term and the long-term. It is then obvious that marketing forms an integral component of any business's operations. In particular marketing activities attempt to increase a firms' revenue base, by placing an emphasis on enticing potential customers in target markets to purchase the firms' products in order to satisfy their wants, rather than those of firm's competitors. Consequently, the marketing directly contributes to the attainment of the financial goals of the firm. Hence, the success of a firm is reliant upon the extent to which it is able to identify, and satisfy or exceed the customer's needs more effectively and efficiently relative to its competitors vying for the same markets. Marketing as an activity that entails several features, all of which are presented during the course of the marketing process. Such features include, firstly and most importantly, that marketing is a comprehensive process that begins with the creation of an idea and ends up as product that will be sold to satisfy a customer's needs. Secondly, marketing is seen as a managerial process as it involves making managerial decisions about the particular mix of product, price, place and promotion in a firm. Furthermore, marketing involves managers planning and ensuring that particular sequenced activities are carried out, in order for the marketing plan to be successful. Finally, marketing is perceived as a way in which firms are able to satisfy the needs of customers, and in turn achieve their own business goals. APPROACHES TO MARKETING: Marketing provides the business with the ability to satisfy the changing wants of customers. In light of this, and the fact that businesses have become increasingly aware of the role that marketing plays in achieving success in the business, several approaches or philosophies to marketing have developed. There are five central approaches to marketing, with the use of a specific marketing approach/s depends upon particular business's marketing strategy and the type of product being marketed. These different approaches are: Marketing Concept: this approach believes that customer's want-satisfaction is the economic and social reason for an organisation's existence. This approach stipulates that all of the business's activities should be targeted towards meeting consumer wants, while at the same time meeting the organisation's goals. In effect, this approach requires that the firm finds out what the customer wants, and subsequently develops a product to meet these requirements and then sell it at a profit. Production Concept: this approach states that the business will sell its product if it is both well made and affordable. Businesses utilising this approach require management to focus on improving production techniques and cost structures of the business. Consequently, this approach does not place emphasis on customer want-satisfaction. Product Concept: this approach has the attitude that 'product is king' and focuses on the quality, features, and performance of the product. This approach believes that if the product has more features or is of a better quality and performance compared to competitors, it will then gain greater sales. This approach is not customer want-satisfaction oriented. Selling Concept: this approach focuses on developing sales techniques and promotional activities in order to entice customers into buying an organisation's product, whether they want it or not. Therefore this approach places direct emphasis on customers, but, possibly not on their want-satisfaction. Societal Marketing Concept: this is the latest marketing approach, it combines the main ideas of the marketing approach, that is, determining customer needs and satisfying the business's goals, but also integrates social responsibility into the business. This social responsibility includes increasing environmental awareness, which may include tackling the problems of pollution and the exploitation of non-renewable resources. Modern day businesses are

Free Essays on Exploring The Affect Society Has On The Shaping Of Human Behavior

There are numerous aspects of social interaction used in the shaping of social relationships. For the purpose of this paper, I thoroughly examined the theories of â€Å"Self-perception† and â€Å"Social perception â€Å"I decided to focus on the views given by Sociologist’s Erving Goffman and Charles Darwin throughout chapter four. According to sociologist Erving Goffman, social interaction should be compared to a theatrical performance, with the members of society playing the roles of actors or actresses. Performers often worry and stress prior to going on stage. They worry about what the spectators will think? Will they ever get another role? How will they know if the spectators like their performance, and if they don’t what will happen to their career? Goffman believes â€Å"self-presenters sometimes worry about being judged incompetent; they often rehearse prior to their performance†. However, performers are not the only individuals who are self -presenters. Society is full of norms and rules that are socially acceptable or unacceptable. These societal norms shape and mold the behavior of human behavior throughout society. Individuals, who try to fit into those norms and rules, often find themselves rehearsing their roles and behavior. For example, applicants going for job interviews often rehearse what they will, and will not say in the interview. An applicant also observes the interviewers body language and responses, in order to figure out if they are being accepted or rejected. Goffman, gives the example of an individual preparing â€Å"for a romantic dinner date, for instance, you might purchase your date’s favorite wine, splash on some enticing cologne, and bring a romantic CD as a gift (the props) that will later be played at the right moment to properly set that stage for your romantic self-presentation. You might even practice your romantic gazes and postures in front of a mirror or rehearse a romantic speech beforehand† (... Free Essays on Exploring The Affect Society Has On The Shaping Of Human Behavior Free Essays on Exploring The Affect Society Has On The Shaping Of Human Behavior There are numerous aspects of social interaction used in the shaping of social relationships. For the purpose of this paper, I thoroughly examined the theories of â€Å"Self-perception† and â€Å"Social perception â€Å"I decided to focus on the views given by Sociologist’s Erving Goffman and Charles Darwin throughout chapter four. According to sociologist Erving Goffman, social interaction should be compared to a theatrical performance, with the members of society playing the roles of actors or actresses. Performers often worry and stress prior to going on stage. They worry about what the spectators will think? Will they ever get another role? How will they know if the spectators like their performance, and if they don’t what will happen to their career? Goffman believes â€Å"self-presenters sometimes worry about being judged incompetent; they often rehearse prior to their performance†. However, performers are not the only individuals who are self -presenters. Society is full of norms and rules that are socially acceptable or unacceptable. These societal norms shape and mold the behavior of human behavior throughout society. Individuals, who try to fit into those norms and rules, often find themselves rehearsing their roles and behavior. For example, applicants going for job interviews often rehearse what they will, and will not say in the interview. An applicant also observes the interviewers body language and responses, in order to figure out if they are being accepted or rejected. Goffman, gives the example of an individual preparing â€Å"for a romantic dinner date, for instance, you might purchase your date’s favorite wine, splash on some enticing cologne, and bring a romantic CD as a gift (the props) that will later be played at the right moment to properly set that stage for your romantic self-presentation. You might even practice your romantic gazes and postures in front of a mirror or rehearse a romantic speech beforehand† (...

Ping Pong and China Essay Example | Topics and Well Written Essays - 1500 words

Ping Pong and China - Essay Example The game is of low intensity since little physical activity is needed. The game also have become more of men’s championship since 1959. Ping pong became an Olympic sport in 1988 (Hong, 2008). Ping pong grew rapidly in China and became the main game due to several reasons. The main reason as to the popularity of the game was due to its low cost making it affordable to many. There is no professional training that was required and this made everyone being able to participate (Memphis, 2010). The country also contributed much in the popularity with Chairman Mao’s promotion on the game. He loved and played the game and wanted to make sure that the game was recognized. The country also had gold medal rush that was in favor of the game hence the popularity. The country also had glory on the game making it more popular (Griffin, 2004). The game has been the official one to the Chinese since 1950s and has from then has given china a taste of national glory. In national Olympics, china has won twenty three out of the twenty seven medals making it feel like the game has been china’s. China as a nation has focused less on other games rather than ping pong marking it not become a marginal country (Griffin, 2004). The game in china has symbolized and also played a direct role in the fate of the nation. It did this by absorbing the game from the imperial power and then they made it their own. Mao Zedong declared the game, ping pong the national sport for China. In the championships, China won its first victory in 1959 after defeating japan in the final stage. Popularity of the game in China has grown since 1988 (Hong, 2008). In 2008 the China team won both the medals, gold, silver and bronze in both the men and women category singles and again won gold and silver in both doubles. The winning of the medals then became regular for the players. When they first competed they dominated the dominated the world championship. This success made the

Athanasius and Arius in light of Nicaea council Research Paper

Athanasius and Arius in light of Nicaea council - Research Paper Example Alexander’s position†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦10 4.3 The debate results†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦..†¦10 5.0 Conclusion†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦......11 6.0 Bibliography..†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.†¦Ã¢â‚¬ ¦12 Athanasius and Arius in light of Nicaea council 1.0 Introduction The development of the Trinity doctrine might be said to have been the refi nement’s history of philosophical and terms categories. The proper terminology could be said to have been the primary ecumenical council’s issue of the 4th and 5th centuries, together with the thought precision as well as the philosophical categories that had been used in order to mark the Christological and Trinitarian doctrines. Nicaea council may be said to have the Jesus deity question although might have resulted to a further dissent as regards the divine and human natures of Jesus. The issues may be said to have sprouted within a doctrine’s expression at Chalcedon (Leithart, 426). The impressive debate and thought that swept over the Councils of Chalcedon and Nicaea might have come up with biblically sound and intellectually virtuous doctrines. Bruce F. F. may be noted to express the significance of an accurate language within the respective creeds. From these, it might be crucial to mention that the development of doctrines may require extremely rigorous, intellectual skills together with sound philosophic categories in order to make accurate use of the revelation from God. Thomas Torrance may also have been noted to underscore the significance of making use of intelligent reasoning into theology in order to ensure that God’s rationality spreads its maximal light on the entire area covered by the human knowledge and experience. The fight for clarity as regards thoughts and terms within the orthodoxy expression of Christology and the Trinity may also be said to be characterized by the soundness of its philosophy. The rational doctrines’ development might be considered a considerable example that relates creative interchange between philosophy and theology where both of these doctrines may be said to be equally significant. 1 2. 0Thesis statement This paper would like to review Arius and Athanasius issues in the light of Nicaea Council. In order to have a clear understanding of the context and depth of the happenings, I would like to review two key questions throughout my essay: How can Origen’s view of the relationship between the Incarnate Logos and the supreme God be understood? Athanasius and Arius held different stands on this issue. Which of these stands coheres with the Bible? Which of these stands can present the purpose of God in his salvation offered by His own Son? 3.0 Oregon’s contribution Improper and inefficient exegesis might be said to have been the key cause for the heresies, which arose immediately after the church’s early period. The persons’ plurality’s denial often referred to as Monarchianism within the trinity might be said to have limited its citations only towards the texts which might have taught individuals concerning God’s unity yet neglecting the texts that might have implied his real yet inadequately modal trinity. Arius may be said to have tracked down the second

No Advertising Essay Example for Free

No Advertising Essay â€Å"What do I wear in bed? Chanel N °5, of course. †Marilyn Monroe mentioned in her interview in 19521. When referring to fragrance, it is hard not to mention Chanel N °5, due to its uniqueness, longevity and popularity, it is associated by others with women, famous and not famous, who have worn it in different eras over its decades. Chanel N °5 is the first perfume launched by CoCo Chanel in 19202, it is not only one of the world’s top selling perfumes3 but also represent a world of fantasy and reflection of the desire and pleasure of the time period. ?Prior to the introduction of magazine, newspaper is the main communication source of information and advertising in the society4. At that time period, it is one of the most effective method for advertisings to enter the house of consumer since the limitation of technological development of radio and television have not yet been discovered. Different from newspaper, magazine does not aim to target everyone, it often has very specific group of target group, presenting information and areas of interest that its target group would enjoy. In the early age of magazine, there was a great emphasize in targeting elite class of the society, which be seen from extremely informative full page of texts. After a realization of increasing number of middle class and immigrants, magazine shifted its target from the elite to middle class5, which lead to the necessity of the use of imagery to communicate. Editors of magazine has shift from elite man with a background of mostly literature to middle class man with a background relating to merchandise. Magazine realized that the profits are not made through subscriptions, but through companies market their products by buying spaces in the issue6. Advertisement in magazines has become one of the most prominent method of marketing or in another word, methods of creating desire. Chanel has always been featured their advertisement in leading female fashion related magazine such as Vogue, Harper’s Bazaar and Elle. This essay will explore the comparison of Chanel N °5 fragrance magazine advertisement from a different time period of 49 years in relationship to the cultural shift and the impact of advertisement from self satisfaction to sexual attraction which represents through values hold in gender, stereotypes, lifestyle, desire and fantasy. The two advertisements that will be used to analyze are the magazine ads of the famous Chanel N °5 perfume. ‘Chanel becomes the woman you are’ print ad in 1959 (Fig1) starring Suzy Parker, one of the most recognizable faces of the 1950s as a supermodel and actress. Suzy Parker was the signature face for Coco Chanel as she has always been associated with elegance and glamour7. The dominant part of the advertisement presents a black and white dreamy photograph of Suzy Parker in a beautiful evening gown with the perfect hair and make up, glancing slightly away from the viewers. The ads also features the well known bottle/ product, Chanel N °5 as a secondary focus with a tag line ‘Chanel becomes the woman you are’ with a paragraph expanding on it: ‘A perfume is different on different women because every woman has a skin chemistry all her own. Chanel N °5 is subtly created to blend with your own delicate essence- to be like Chanel N °5, yet deliciously like you alone. Chanel becomes you because it becomes you. ’. Similarly in one of the contemporary most famous campaign for Chanel N °5 in 2004 (Fig2), Nicole Kidman, a talented and beautiful Australian actress who enters the hollywood famously known for her elegant beauty8 was enlisted to represent the fragrance. The technological development of film, television and recent main information communication and sharing method, the internet, allow advertising to go beyond just a printed page enter to the phrase of story telling. The 2004 Nicole Kidman advertisement has a direct connection to the campaign of a mini-movie/ film which everyone has access through various sources. Due to the popularity of internet and information sharing, it is not a difficult for viewers who see the ads in the magazine to recall and connect the story in the film to print ads, allowing Chanel to create a full advertising campaign which successfully tell a story of the world famous star, Nicole Kidman, who escape from the publicity and fall in love with a stranger. The last scene of the film is used in the print ad, displaying Nicole Kidman when she returns back to her world, with a dialogue: ‘And then she was gone, as she forgotten, i know i will not her kiss, her smile and her perfume’9. The film does not mentioned any word about or show viewers what the perfume it was, the only clue was the necklace ‘N °5’ The print features in magazine depicts a beautiful photograph of Nicole Kidman in a dark background contrasting with her body- the closing eyes and ambiguous posture: turning away from or about to face the viewers in a beautiful modern black evening gown with her simply perfect up-do hair and her N °5 necklace which is wear to her back. The ads does not contain any words or explanation, only present N °5 with the signature bottle which is constantly shown throughout since the first ads. â€Å"Perfume is intended to contribute to our understanding of gender as performance rather than expression, and of identity as practice rather than essence†10 stated by Angela Partington. Fragrance has always been known as the connotation of identity, as the word ‘wear’ is used to describe the action of using. As can be seen in the 1959 Suzy Parker Chanel N °5 Ads, the tagline ‘Chanel becomes the woman you are’ aimed to create a personal, even intimate connection with the object. It does not promotes how special the product itself is, instead, it makes the individual consumer as an important ingredient. The ads makes consumers feel that it is specific individual ‘you’ who makes it extra unique and special. This advertisement illustration the shift from the emphasize in character as moral and internal sense to ethics to identity as a self focused behavior11. In contrast, the Ads featured Nicole Kidman presents an identity of a fantasy figure of famous star, a break from reality in which all women desire to have in real life. The opposite sex attraction is used as the message of this ads. It puts the audiences in a fantasy world and convince them to believe that using the produce will create the same outcome for them. This shows the values holds in identity of the society which self satisfied identity is not enough, it is more of the relationships to other people, the representation of ‘you’ through others’ eyes. The advertisings of Chanel N °5 in the two ads does not only symbolize the values in identity, it is also a great representation of gender and sexuality values hold in the society as well. Both of the Chanel N °5 Ad depicts women in a beautiful evening gown which certainly is going to attend an important social event. The two ads illustrates the roles of women in the society as a powerful individuals who has social status, not the women in the past who expect to stay home. They are the representation of the equality and balance of gender roles, and what women in the time period are desire to be. As sex roles evolved, with women entering the workforce and pushing for equality, sexual appeals casting the woman as a sex object is no longer a popular and rightful subject to present12. Referring to ‘The Erotic History of Advertising’, there is a shift of the theme of turning on men to representing the power- women in control13. It can be seen in the 1959 Chanel N °5 Ads, as the ad does not have any reference to any sexual attraction, only focusing herself in control of her own identity and representation. The different approach, however, generating the same effects, is taken in the 2004 Nicole Kidman Ads, it is the representation of the current society, how the society control her as a role of super star and how she uses perfume to make a man ‘remember’ or be under her control. It seems like there is a great manner in revisiting the theme of sexual attraction in the society. â€Å"Fragrance is a material, symbolic and visual object, and ‘image’/ fantasy articulating not just luxury and glamour, but a range of desires for transformed bodies, auto-erotic, sensual and socio-sexual experiences. 14 The discussion of gender and sexuality cannot be complete without the discussion of skin explosion as sexuality. Chanel has always been known to represent elegance, glamour and class15 which is why advertisings by Chanel are almost always associate with women attending an event in a beautiful gown . ‘Chanel becomes the woman you are’ ads display elegance in a simply conservative way, as seen through her fashionable dress of ruffles, covering Suzy Parker’s whole body, left only with the main emphasize of her face- her identity. This demonstrate their aim to sell personal identities for self satisfaction which is well supported with the text and tagline. The ads display how the society before may seen the use of sexuality to sell as an unacceptable methods and unfashionable topic to talk about in the society. In contrast, the 2004 Chanel N °5 Ads presents sexuality through various motifs such as the skin which shown through the very low cut back dress and the emotion on Nicole Kidman’s closing eyes. It is clear today that one of the leading marketing trend that would attract people’s enjoyment and attentions would involve more skin as the viewers are no longer limited to women but also to men. However, Chanel have use sexuality in a very elegant way through one technique described by the brand researcher William Baue, ‘focusing on fantasy allowed Chanel to harness the power of sexuality without crossing the border into distaste’16 Fantasy has always been associated with fragrance as a method to create desire17 which is the main motive of advertisement. In both ads, Chanel has chose to represent the brand itself through an actress- an individual whom placed in between the line of reality and dream. In 1959 Ads, even though the focus of the campaign is ‘you’ as a viewer, however, Chanel chose to represent its viewer as Suzy Parker, the famous actress. The connection of reality and fantasy is quietly made in a way that viewers may not even realize the fantasy they are dreaming of. Even through the text in the ads describe the quality and ingredients which makes the perfume becomes you as a person, it also touches on the fantasy aspect in term of the values of gender, power, identity and status described above. In obvious way, the ads featured Nicole Kidman shows and put viewers into a fantasy world in reality. Due to the technological development, the film became dominant part of the campaign allowing viewers to explore, take a break from reality and leave them with a desire- desire to become like Nicole Kidman and putting the message in their face that Chanel N °5 will allow ‘you’ to be like that. The unchanged method of using fantasy as desirable motifs to sell fragrance18 have proved that the women from then and now have and will always been interested and attracts to the word ‘could’, what she could be, what she could do and where she could go- the stage of dreaming. The development of technology allowed the 2004 Nicole Kidman campaign to successfully tell a fantasy story which almost force viewers to create their imagery fancy lifestyle picture in her head, which then lead to the desire to own the object advertised. In conclusion, the different time period advertisement of Chanel N °5 perfume in magazine advertisement demonstrate the shifting values from identity as self satisfaction toward the impressions of others. Advertisement of the two ads has became the reflection of the society’s value in gender, lifestyle, sexuality and desire. Moreover, fragrance will always be sold with a desirable motif through fantasy, it only varied in the term of the presentation method and techniques, mostly through the language of photography and language, that would attracts and communicate the people of the time.

Mycobacterium tuberculosis :: Essays Papers

Mycobacterium tuberculosis Introduction Mycobacterium tuberculosis has been present in the human population for thousands of years; fragments of the spinal column from Egyptian mummies from 2400 BCE show definite pathological signs of tubercular decay. Called "consumption," tuberculosis was recognized as the leading cause of mortality by 1650. Using a new staining technique, Robert Koch identified the bacterium responsible for causing consumption in 1882. While scientists finally had a target for fighting the disease, they did not have the means to treat patients; the spread of infection was controlled only by attempting to isolate patients. At the turn of the twentieth century, more than 80% of the population in the United States was infected before age 20, and tuberculosis was still the leading cause of death. The production of antibiotics in the 1940’s allowed physicians to begin effectively treating patients, leading to huge drops in the death rate of the disease. Tuberculosis is still a major cause of mortality in young adults worldwide, but is less of a problem in developed countries. Microbiological characteristics Mycobacterium tuberculosis is a nonmotile, acid-fast, obligate aerobe. The bacilli are 2-4 um in length and have a very slow generation time of between 15 and 20 hours. The cell wall of the mycobacterium is unique in that it is composed mainly of acidic waxes, specifically mycolic acids. M. tuberculosis is unusually resistant to drying and chemicals, contributing to the ease with which it is transmitted. Encounter/Entry Tuberculosis is transmitted by inhalation of aerosols containing the tubercle bacilli. The required inoculum size for infection is usually high, but easily occurs with exposure to a patient who is currently infected. The products of dried aerosols, droplet nuclei, are particularly infectious because they remain in the air for an extended time, and upon inhalation easily move to the alveoli. The severe damage related to infection is caused by the reaction of the host. The tuberculosis infection has two phases, primary and secondary. Primary infection Primary tuberculosis is the initial infection of the host, usually being mild and asymptomatic. A healthy person recently infected with the mycobacterium may exhibit flu-like symptoms and has no reason to suspect tuberculosis. Left untreated, the bacilli infect and multiply within pulmonary alveolar macrophages, migrating to the hilar lymph nodes. An immune response is exhibited by the T-helper cells, and inflammation develops at multiple sites. A person may test positive in the tuberculin skin test at this point, and a chest x-ray may shows opacities in the lungs.

Marketing and Catering Services

Company Background SIDAH CATERING SERVICES has been established on 25 January 2003. The company was established to carry out the work of supplying cooked food, drinking water, food, raw, wet, dry, and Catering Services. CATERING SERVICES SIDAH registered with the Ministry of Finance Malaysia in 080100 (beverage), 080200 (wet raw food), 080300 (dried raw food), 0804000 (canned / bottled / sachet), 080501 (Islamic cooked food) .CATERING SERVICES SIDAH have faith and strength ION develop businesses in the future with the success obtained and are being or have been performing service work on Vision School Cafeteria USJ, Subang Jaya, Cafeteria Pharmaniaga, National School Cafeteria Sek. 7, Religious School Cafeteria Sec. 3, Diner School Setia Alam, Restaurant Sidah and some premises in other institutions. The company also undertakes catering services involving several government departments and private organizations. Vision and misson Vision Mision The Fundamental to our approach is our c ommitment to provide the most effective solution to the people.And it is easy as 1†¦2†¦3†¦ To become the most effective Services solution To provide a cost Reasonable and Quality Services solution to the community To provide a multi-featured professional way at a reasonable price to fulfill the satisfaction of the society needs. Strengths and weaknesses are internal factors. For example: A strength for a business could be: †¢a new, innovative product or service †¢location of your business †¢quality processes and procedures †¢any other aspect of your business that adds value to your product or service. A weakness could be: †¢lack of marketing expertise †¢location of your business poor quality goods or services †¢damaged reputation Opportunities and threats are external factors. For example: An opportunity could be: †¢a developing market such as the Internet. †¢mergers, joint ventures or strategic alliances †¢moving into new market segments that offer improved profits †¢a new international market †¢a market vacated by an ineffective competitor A threat could be: †¢a new competitor †¢price wars with competitors †¢a competitor has a new, innovative product or service †¢competitors have superior access to channels of distribution †¢taxation is introduced on your product or service

Raymond Carver Cathedral Response

The story â€Å"Cathedral† by Raymond Carver is about one man's understanding and acceptance of a blind man. The narrator represents the story's dominant theme of overcoming prejudice of the blind through personal experience as well as mutual respect. The narrator, who remains nameless, holds deeply unfounded beliefs and stereotypes of what a blind person should be, yet over a relatively short period of time he develops a bond with the blind man, whom at first he privately mocked. The narrator's preconceived notions about blind people are proved false when he meets the blind man (Robert) for the first time.The narrator is not looking forward to having a blind man stay at his home. â€Å"Now this same blind man was coming to sleep in my house† (230). Yet once Robert arrives at his home he is shocked that he does not conform to his idea of the blind. â€Å"But he didn't use a cane and he didn't wear dark glasses. I'd always thought dark glasses were a must for the blindà ¢â‚¬  (232). At supper the narrator begins to see Robert as a capable human being rather than a burden and he remarks that he watched with admiration as Robert used his knife and fork on the meat. He'd cut two pieces of meat, fork the meat into his mouth, and then go all out for the scalloped potatoes, the beans next, and then he'd tear off a hunk of buttered bread and eat that† (233). Suddenly the narrator no longer has much to base his prejudices on. The narrator's understanding of Robert is enhanced when Robert agrees to smoke dope with the narrator despite never trying it before. This brings the narrator and Robert closer together as they share a moment like old friends. Now the narrator is beginning to

Are There Health Benefits to Wine essays

Are There Health Benefits to Wine essays More than 100,000 deaths per year are attributed to alcohol, in the United States. Alcohol-related auto accidents account for approximately 24,000 of these deaths (most often the victims are under 30 years of age), while alcohol-related homicide account for 11,000 and suicide 8,000 deaths. Certain types of cancer, which are partly associated with the consumption of alcohol, contribute to another 17,000 deaths. Alcohol-related strokes are responsible for 9,000 deaths. 25,000 lost lives are due to 12 alcohol-related diseases including cirrhosis of the liver. All these deaths combined are the equivalent of 200 jumbo jetliners crashing and taking the lives of everyone onboard, in just one year. Such numbers are staggering until you realize that it is Coronary Heart Disease that is the number one killer in the United States, not alcohol. There are roughly 900,000 persons admitted to U.S. hospitals for strokes annually and 830,00 admitted for Congestive Heart Failure. Though they are not always fatal, these diseases will leave its victims at varying levels of incapacitation. Looking at specific age groups, cardiovascular disease is the #1 killer of those age 65+ and #2 killer of those age 25 64 This is a political issue for the U.S. with so many lives lost to alcohol-related disease and accidents. Leaders will not be perceived favorably by designating research money to study the health benefits of a drug responsible for damaging so many lives. I believe it is this political climate which limits research in this area, and I believe it is this climate that limits the amount of coverage the media provides about its possible benefits. As I began to research this subject I was intrigued by the vast number of articles and studies on the health benefits of wine. The industry has submitted a number of press releases attempting to counter the negative social stigma alcohol had developed circa 1992 - 98. These articles asi...

Why Powerful Men Behave Badly, Why Powerful Women Dont

Why Powerful Men Behave Badly, Why Powerful Women Don't Why do so many sex scandals involve men of influence and power? Whether theyre politicians, heads of state or business leaders, powerful men are frequently linked to incidents involving cheating, infidelity, prostitution, sexual harassment, sexual assault, rape, and other inappropriate behavior toward women. Why do we rarely see powerful women in the same situation? Experts on human behavior suggest it may come down to biology and opportunity. Prolific Equals SurvivalTIME senior editor Jeffrey Kluger reminds us of some basic science: Human males have never been thought of as models of sexual restraint - and with good reason....The goal of any organism, after all, is to ensure the survival and propagation of its genes, and males - far more so than females - are eminently equipped to do that. Even the worlds most reproductively prolific mothers rarely produce more than eight or nine children in a lifetime. Males can conceive everyday, even multiple times a day, and come emotionally hardwired to do just that. What are females hardwired to do? Select and mate with males who will provide good genes and stick around long enough to help ensure their offspring will reach maturity. Preferring Powerful MalesDavid Carrier, a University of Utah biology professor, explains why in the animal kingdom, females prefer powerful males: From the perspective of sexual selection theory, women are attracted to powerful males, not because powerful males can beat them up, but because powerful males can protect them and their children from other males. What physical power and brute strength is to the animal kingdom, political power is to the human race. And the greater the amount of power and control, the greater the access to desirable females and the more opportunity to mate. More Power, More SexDarwinian historian Laura Betzig who has studied sex and politics for decades, ties power to sex  as far back as the royal fertility rites in Sumer nearly 6,000 years ago. Attractive females became a commodity when Egyptian kings demanded beautiful servant girls from their provincial governors. Betzig provides examples across cultures and centuries to illustrate her point: the more powerful a man/monarch/ruler is, the more women he has sex with. She cites R.H. van Guliks survey Sexual Life in China to illustrate the power/sex differential: [Gulik] says that by the 8th century BC, kings kept one queen (hou), three consorts (fu-jen), nine wives of second rank (pin), 27 wives of third rank (shih-fu), and 81 concubines (yu-chi). That was the tip of the iceberg: imperial harems numbered in the thousands. Lesser men kept fewer women. Great princes kept hundreds; minor princes, 30; upper middle-class men might have six to 12; middle class men might have three or four. The Point of Politics is SexBetzig draws comparisons to Darwin and his theory of natural (and sexual) selection which posits that the whole point of competition is reproduction, and sums it up simply: To put it plainly, the point of politics is sex. Much has changed since ancient China. Most of the world does not regard the unfettered conquest of females as either politically prudent or culturally acceptable. Yet some political leaders (especially married ones) still behave as if the more women they bed, the better. Sexual HubrisThe Washington Post referred to this as a leaders sexual hubris† and like Betzig, Kluger and Carrier acknowledged that leadership has long been associated with sexual dominance throughout history and within the animal kingdom. Though current social norms create pressure to squelch that sort of behavior, it erupts with such regularity that the Post asked a panel of experts: Why do so many leaders fall prey to confusing power with sexual charisma? Because It CanBusiness owner and consultant Lisa Larson likens sexual hubris to a dog licking its nether regions it happens because it can: As Baron Acton said, Power corrupts and absolute power corrupts absolutely. Inappropriate sexual conduct is a form of corruption.... She opines that men may be spurred by two reasons: The first is what I call Revenge of the Nerds....when someone who could achieve great things academically but suffered through romantic rejection during their youth suddenly find themselves in a position to be able to get what they want....The second is what I call the Sally Field syndrome they like me, they really like me....Power is sexy and people in positions of power often find themselves recognized in public, being praised and flattered as never before. Its hard for that not to go to your head. Power as AphrodisiacMarie Wilson, founder and president of The White House Project and the co-creator of Take Our Daughters and Sons to Work Day, focuses more on the seductive power of power. She acknowledges that the sexual jolt power conveys is rarely discussed: Power is the most potent aphrodisiac. Forget oysters, power is at the top of the menu when it comes to sexual arousal.... We caution powerful people about how their power needs to be carefully used when it comes to making decisions that affect their office or enterprise, but I wonder how many are warned about the new magnetism they suddenly have (and wont have once their power is gone)....Because our sexual power is tied into our ego, as the political ego develops, so may political id... [T]he sexual undercurrent running through politics is strong, and its used all the time openly or behind the scenes. But its a power source that has to be reckoned with in leadership, and one that is all to rarely discussed outside of the lascivious details when a scandal erupts. Equal Opportunity CorruptionWilson doesnt believe that powers sexual potency is gender specific. She shares her own experience of winning a local election and finding that men contacting her were interested in more than constituent services. Like Wilson, Kluger also acknowledges that power and sex can corrupt women just like men and describes the work of Larry Josephs, a professor of psychology at Adelphi University, who uses a new measure of behavior thats called the dark side: Men, certainly, arent the only people who abuse their power sexually. Women exhibit the dark side...too, and can become accustomed to power and its perks as easily as a man can. Whats more, testosterone, a primal driver of dominance behavior, is not the exclusive province of men either. Women produce testosterone just like men do, even if at different levels, says Josephs. That means women have testosterone-driven tendencies as well, and that pays dividends. Dominant animals tend to be more reproductively successful whether theyre male or female. Its true that very few headlines highlight the sexual indiscretions of powerful women and no politically prominent female thus far has been accused of rape or sexual assault. But that may change as increasing numbers of women rise to positions of political power. Women have been seeking the same opportunities as men for centuries. Once those opportunities are realized and we achieve some semblance of equality, will we successfully avoid the dark side or victimize others as weve been historically victimized? Sources:Betzig, Laura. Sex in History.  Michigan Today, michigantoday.umich.edu. March 1994.Kluger, Jeffrey. The Caligula Effect: Why Powerful Men Compulsively Cheat. TIME.com. 17 May 2011.Larson, Lisa. The female advantage. views.washingtonpost.com. 11 March 2011.Pearlstein, Steve and Raju Narisetti. A leaders sexual hubris? views.washingtonpost.com. 11 March 2010.Standing up to fight. Terradaily.com. 23 May 2011.Wilson, Marie. Beware new leaders. views.washingtonpost.com. 12 March 2010.

Avoiding Plagiarism Essay Example | Topics and Well Written Essays - 500 words

Avoiding Plagiarism - Essay Example Even figures and statistics are not genuine under similar scenarios which are a real bane if seen from the corrective settings of academic writing, etc. It is best to make use of sources which are well-known and deemed as credible right from the outset of things. Another difficulty lies in the sources which are in an online capacity. Due to broken links sometimes the online sources are not found which leaves a real bad taste in the mouth for people who are the readers of such academically written pieces. At times, the web links are shifted to other websites which is also a bad omen for academic writing. This could be regarded as a serious case of plagiarism if the source is not found. Hence it is significant to find the sources which have been made use of, as these would validate the data and information that has thus been used. The steps that would be taken to ensure that citations are done properly comprise of finding out the exact credible links which will be used, the people upon whom the genuineness would be considered important and lastly the avoidance of already plagiarized text within the academic writing piece. It might just be a fact that the text which is being made use of has already been plagiarized somewhere else (Moore 2005). This is a real bane if seen within the correct settings and it could pose to be a huge problem. Such issues need to be avoided in order to keep away from plagiarism in the sheer sense of the word. Plagiarism brings to light such issues that could be avoided in the first place so that the written piece is not marred by any stretch of imagination. There could be other steps that are taken in order to ensure the sources are not used in a wrong manner. Anti-plagiarism software can be used which will keep at a safe distance the plagiarizing aspects and thus the academically w ritten piece could be regarded as genuine and authenticated by all means and ways. In short,

Musical Instruments Essay Example | Topics and Well Written Essays - 1250 words

Musical Instruments - Essay Example It will concentrate on their distinction and similarities in terms of structure, performance techniques, occasion when they are played, and their historical context. The origin of the Arabic oud is often associated with Biblical history. A myth tells the story of Lamech, the sixth grandson of Adam who is extremely grieved by the death of his son. Thus, being unable to contain his grief, he hung his son's remains in a tree. The first oud is said to have been inspired from the shape of Lamech's desiccated skeleton (Parfitt 2). The Arabic oud is described as a pear-shaped, stringed instrument similar to lute which is commonly used in Middle Eastern music (Oud 1). It should be noted that both the oud and the lute are derived from the Arabic term al-ud which is literally translated as "wood." Gianfranco Lotti also suggests that "the 'wood' appellation originally carried derogatory connotations, because of proscriptions of all instrumental music in early Islam (Oud 2)." The exact date when the oud is created can never be accurately determined. However, evidence showing the earliest usage of this musical instrument dates back to the Uruk period in Southern Mesopotamia (modern day Iraq) which is 5000 years ago. Dr. Dominique Collon acquired a cylinder seal which shows the picture of a "female crouching with her instruments upon a boat, playing right handed" (Parfitt 3). It should be noted that aside from this pictorial record, the oud appears all throughout the Mesopatamian history highlighting its importance in the civilization and culture. Throughout time, the original structure of the oud has been rather modified due to the social changes. The oud is consists of a "large soundbox connected to a short neck, features that give it its letters patent of nobility and distinguished it from the long-necked lute family" (Parfitt 4). The body of the oud which is originally pear-shaped has been transformed into a more swelling and rounded one. Since the oud is used by many countries, its structure also varies with according to its regional origin. There are three varieties of Arabic ouds: Syrian which are slightly larger, longer-necked, and lower in pitch; Iraqi which are generally similar to Syrian oud but with floating bridges which focuses the mid-range frequencies and gives the instruments a guitar-like sound; and Egyptian which has a more-pear shaped body, slightly different tone, very ornate, and highly decorated (Oud 4). However, amidst the differences and variations which appeared, the Arabic oud still has distinct and defining features that separate it from other musical instruments. Compared to other stringed instruments, the Arabic oud is distinctive because of the number of its sound-holes. The oud generally has one to three sound-holes. Furthermore, the ouds body contains a staved, bow-like back which resembles the back of half watermelon allowing it to resonate and produce a more complex tone. The Arabic oud also has a pegbox which is bent at 45-90 angle from its neck. This musical instrument is also distinctive because of its eleven strings. It should be noted that the first ten are arranged in pairs while the eleventh remains single. The Arabic oud, is also differentiated from other plucked instruments because